A president’s perspective: Supporting students from prospect through enrollee
Webinar | Available on demand


In many institutions, there is a disconnect between the student pre-enrollment and recruitment process and the enrollment and onboarding process. A lack of unified systems across the student lifecycle can cause aggravations like communication gaps, a need for data re-entry, nonexistent or inaccurate reporting, and other inefficiencies that needlessly take up staff’s time.

McDowell Technical Community College has worked to eliminate this gap, expanding its student services to seamlessly support students throughout their journey. In this webinar, McDowell Tech’s President, Dr. Brian Merritt, discusses how they changed their approach to prospective and student engagement and how smaller institutions can effectively incorporate a continuous, connected student experience from prospect through enrollee.

You’ll also hear Dr. Merritt’s perspectives on:
– How McDowell Tech partnered with Watermark to address a fundamental need for student support from prospect to graduation.
– How current circumstances like affordability, inflation, and pending job losses have affected higher ed and the school’s initiatives.
– Future hopes for higher education, particularly for two-year institutions facing similar challenges.

– Dr. Brian Merritt, President, McDowell Technical Community College
– Alex Leader, Chief Impact Officer, Watermark

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Prioritize through predictions

Our predictive model results lead to proactive discussions with students about why they may struggle – or succeed – in their educational journey and help you develop a guided pathway for them to get back on track.

Confidence in connectivity

Seamless integrations with student information, learning management, financial, and survey systems remove the risk of duplicate data and errors, while also streamlining process management.

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Ian Slater
Vice President for Student Development

"Watermark helps us keep the students we've worked so hard to recruit and see them across the finish line, which in turn improves the bottom line of the college."

Pamela Madden
Director of Retention

"Everything was siloed in our college... no one really had access to everything. With Watermark, we were able to pull everything into one location, which gives faculty, staff, advisors, and leadership the same tool. They can see everything holistically."

Cameron Harmon Ed.D.
Dean of Math and Sciences, Head of Transfer Advising Center

"It is so nice to finally have one place to house all of this information, I can't tell you. It's like night and day. We love it."