Using labor market insights for decision-making in higher education
[ Webinar ] Thursday, May 30, 2 pm ET

Discover how labor market data can empower your institution to make informed strategic program decisions.

This informative webinar will feature Jeffrey Guenther from Athens State University, who will share his strategies and processes for using labor market data for program review. You’ll see how the school uses the information and the transformative changes made as a result of considering current labor trends.

We will also discuss the partnership between Watermark and Lightcast, a global leader in labor market data and analytics, and how using these tools can benefit your institution.

Why you should attend:
– Hear from Athens State about the value labor market data brings to their internal processes and decision-making.
– Learn how to assess the competitive landscape, evaluate program-to-market alignment and gaps, and strengthen industry partnerships.
– See how labor market insights can surface information about employer demand, student demand, competitive landscape, and more.
– Get answers to your questions about using labor market data to make strategic decisions at your institution.

– Jeffrey Guenther, Assistant Provost for Planning, Budgeting, and Assessment, Athens State University
– Gabrielle Kappes, PhD, Account Manager, Lightcast
– Emily Mayer, Senior Product Manager, Watermark

Ready to get started? Sign up now!

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Ian Slater
Vice President for Student Development

"Watermark helps us keep the students we've worked so hard to recruit and see them across the finish line, which in turn improves the bottom line of the college."

Pamela Madden
Director of Retention

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Cameron Harmon Ed.D.
Dean of Math and Sciences, Head of Transfer Advising Center

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