How University of Alabama reimagined assessment with a data-first mindset
[ Webinar ] Available on demand


Continuous improvement requires curiosity, an open mind, and the willingness to evolve your approach along the way. The University of Alabama’s assessment practice is built around a guiding purpose of student-centered, meaningful change.

To support their mission, the team sought out a suite of tools that would not only simplify data collection and enable effective reporting, but also create space for deeper analysis and thoughtful reflection. The end result? A strong foundation of data that supports a culture of authenticity, engagement, collaboration, and accountability.

You’ll learn to:

  • Establish strong internal assessment processes to support continuous improvement.
  • Define meaningful goals that tie back to your institutional vision and mission.
  • Creatively leverage multiple solutions to gather essential information and glean insights.

Presenters from the University of Alabama:

  • James Hardin, Clinical Associate Professor
  • Lisa Matherson, Coordinator for Continuous Improvement
  • Emily Sims, Academic Associate Dean
  • Elizabeth Wilson, Sr. Associate Dean
  • Diana Winchester, Instructor, EdTPA and Assessment
  • Akeisha Young, Director of Accreditation and Assessment

This is a presentation of a previously-recorded webinar.

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Prioritize through predictions

Our predictive model results lead to proactive discussions with students about why they may struggle – or succeed – in their educational journey and help you develop a guided pathway for them to get back on track.

Confidence in connectivity

Seamless integrations with student information, learning management, financial, and survey systems remove the risk of duplicate data and errors, while also streamlining process management.

Support students anytime, anywhere

Our native mobile app guides students on their individualized journeys to success. Students can download the app instantly for an effective support system from day one.

We're here for you

Our award-winning client services team will help you every step of the way, from implementation to advanced uses — 24/7.

Ian Slater
Vice President for Student Development

"Watermark helps us keep the students we've worked so hard to recruit and see them across the finish line, which in turn improves the bottom line of the college."

Pamela Madden
Director of Retention

"Everything was siloed in our college... no one really had access to everything. With Watermark, we were able to pull everything into one location, which gives faculty, staff, advisors, and leadership the same tool. They can see everything holistically."

Cameron Harmon Ed.D.
Dean of Math and Sciences, Head of Transfer Advising Center

"It is so nice to finally have one place to house all of this information, I can't tell you. It's like night and day. We love it."