Navigating enrollment trends with Gaston College
[ Webinar ] Available on demand

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Higher ed institutions are continuing to see low enrollment rates year over year, caused by lingering effects from the pandemic and always-evolving, nontraditional student demographics across college campuses. The enrollment cliff threatens institutions’ ability to embrace growth opportunities while hindering their financial stability, student success, and competitive standing. So, how can colleges and universities not only increase enrollment but also better retain students year over year?

At Gaston College, enrollment rates increased over 15 percent for the summer 2024 semester and are trending up for the fall 2024 term as they continue to register students. How?

Zachary Kendra-Dill, Director of Advising and Testing at Gaston College, shares their innovative strategies for surviving — and thriving — amidst fluctuating enrollment rates. This webinar will explore best practices for:

  • Anticipating enrollment challenges with proactive outreach.
  • Understanding caseloads in real time with predictive analytics.
  • Using Watermark Student Success & Engagement to execute strategic retention efforts.

Ready to get started? Sign up now!

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Prioritize through predictions

Our predictive model results lead to proactive discussions with students about why they may struggle – or succeed – in their educational journey and help you develop a guided pathway for them to get back on track.

Confidence in connectivity

Seamless integrations with student information, learning management, financial, and survey systems remove the risk of duplicate data and errors, while also streamlining process management.

Support students anytime, anywhere

Our native mobile app guides students on their individualized journeys to success. Students can download the app instantly for an effective support system from day one.

We're here for you

Our award-winning client services team will help you every step of the way, from implementation to advanced uses — 24/7.

Ian Slater
Vice President for Student Development

"Watermark helps us keep the students we've worked so hard to recruit and see them across the finish line, which in turn improves the bottom line of the college."

Pamela Madden
Director of Retention

"Everything was siloed in our college... no one really had access to everything. With Watermark, we were able to pull everything into one location, which gives faculty, staff, advisors, and leadership the same tool. They can see everything holistically."

Cameron Harmon Ed.D.
Dean of Math and Sciences, Head of Transfer Advising Center

"It is so nice to finally have one place to house all of this information, I can't tell you. It's like night and day. We love it."