Increasing retention using success networks and Watermark
[ Webinar ] Available on demand

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In higher ed, we’ve realized that student needs are not one-size-fits-all. And our success initiatives must follow suit, requiring dynamic approaches tailored to individual needs.

Using comprehensive capabilities and data-driven insights from Watermark Student Success & Engagement (SS&E), Amarillo College has been able to connect students with unique resources. This includes support services that provide students with a sense of belonging, empowering them to navigate challenges with confidence.

In this webinar, Amarillo College shares innovative strategies to help institutions like yours boost student outcomes and overall retention rates.

You’ll learn how Amarillo uses SS&E to:

  • Proactively identify at-risk students so you can respond immediately when you know something’s off.
  • Implement targeted interventions based on where students are and the needs they have.
  • Access data in context to track progress, show improvement over time, and identify areas that need to be addressed around persistence, retention, and engagement.

This presentation is a recording from Watermark Engage 2024.


About the speakers

Amarillo College Headshots.pngPamela Madden is the Director of Retention at Amarillo College. She received her Master's of Education, Instructional Design & Technology from West Texas A&M University. Pam has been with Amarillo College for 13 years and is the Watermark System Administrator for SS&E and CES systems.

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Adam Aguayo is a Success Coach at Amarillo College. He received his Bachelor’s of Criminal Justice from West Texas A&M University and spent a decade working with survivors of abuse. As a success coach, Adam specializes in guiding college students through their academic and personal challenges.


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Prioritize through predictions

Our predictive model results lead to proactive discussions with students about why they may struggle – or succeed – in their educational journey and help you develop a guided pathway for them to get back on track.

Confidence in connectivity

Seamless integrations with student information, learning management, financial, and survey systems remove the risk of duplicate data and errors, while also streamlining process management.

Support students anytime, anywhere

Our native mobile app guides students on their individualized journeys to success. Students can download the app instantly for an effective support system from day one.

We're here for you

Our award-winning client services team will help you every step of the way, from implementation to advanced uses — 24/7.

Ian Slater
Vice President for Student Development

"Watermark helps us keep the students we've worked so hard to recruit and see them across the finish line, which in turn improves the bottom line of the college."

Pamela Madden
Director of Retention

"Everything was siloed in our college... no one really had access to everything. With Watermark, we were able to pull everything into one location, which gives faculty, staff, advisors, and leadership the same tool. They can see everything holistically."

Cameron Harmon Ed.D.
Dean of Math and Sciences, Head of Transfer Advising Center

"It is so nice to finally have one place to house all of this information, I can't tell you. It's like night and day. We love it."