Custom question surveys and target surveys and AI (oh my!)
[ Webinar ] Thursday, October 10, 2 pm ET

Join Dawn Welch, Manager of Surveying and Reporting at Central Michigan University, for an in-depth exploration of how modern survey platforms like Watermark Course Evaluations & Surveys have evolved to provide richer insights and more sophisticated data collection.

Dawn walks through four profiles of educational professionals to examine their unique needs, and how they can use various tools to meet them.

Why attend?

  • Learn how to maximize the value of your course evaluations.
  • See how going beyond basic questions can gather more meaningful programmatic assessment data.
  • Get tips for using generative artificial intelligence to enhance your course evaluations.
  • And much more!

About the speaker

Dawn Welch, Manager, Surveying and Reporting, Central Michigan University

A user of Watermark Course Evaluations & Surveys since 2020, Dawn manages end-of-course surveys and resultant data at Central Michigan University. Drawing from her background in higher education, teaching, and a love for lifelong learning, she uses data to inform and foster connections between students, faculty, and administrators.



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Prioritize through predictions

Our predictive model results lead to proactive discussions with students about why they may struggle – or succeed – in their educational journey and help you develop a guided pathway for them to get back on track.

Confidence in connectivity

Seamless integrations with student information, learning management, financial, and survey systems remove the risk of duplicate data and errors, while also streamlining process management.

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We're here for you

Our award-winning client services team will help you every step of the way, from implementation to advanced uses — 24/7.

Ian Slater
Vice President for Student Development

"Watermark helps us keep the students we've worked so hard to recruit and see them across the finish line, which in turn improves the bottom line of the college."

Pamela Madden
Director of Retention

"Everything was siloed in our college... no one really had access to everything. With Watermark, we were able to pull everything into one location, which gives faculty, staff, advisors, and leadership the same tool. They can see everything holistically."

Cameron Harmon Ed.D.
Dean of Math and Sciences, Head of Transfer Advising Center

"It is so nice to finally have one place to house all of this information, I can't tell you. It's like night and day. We love it."